Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4A759D
RGB
74, 117, 157
HSL
209, 36%, 45%
HSB
209, 53%, 62%
CMYK
53, 25, 0, 38
LAB
47, -6, -27
LCH
47, 27, 257
OKLCH
0.55, 0.08, 248
XYZ
15, 17, 34
LUV
47, -19, -38
HWB
209, 29%, 38%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.