Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568BB6
RGB
86, 139, 182
HSL
207, 40%, 53%
HSB
207, 53%, 71%
CMYK
53, 24, 0, 29
LAB
55, -9, -28
LCH
55, 30, 253
OKLCH
0.62, 0.09, 244
XYZ
22, 24, 48
LUV
55, -24, -42
HWB
207, 34%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.