Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58A7EB
RGB
88, 167, 235
HSL
208, 79%, 63%
HSB
208, 63%, 92%
CMYK
63, 29, 0, 8
LAB
66, -9, -42
LCH
66, 43, 257
OKLCH
0.71, 0.13, 247
XYZ
33, 36, 84
LUV
66, -32, -65
HWB
208, 35%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.