Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628692
RGB
98, 134, 146
HSL
195, 20%, 48%
HSB
195, 33%, 57%
CMYK
33, 8, 0, 43
LAB
54, -11, -11
LCH
54, 15, 225
OKLCH
0.60, 0.04, 220
XYZ
19, 22, 30
LUV
54, -18, -14
HWB
195, 38%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.