Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
68A4CF
RGB
104, 164, 207
HSL
205, 52%, 61%
HSB
205, 50%, 81%
CMYK
50, 21, 0, 19
LAB
65, -11, -28
LCH
65, 31, 249
OKLCH
0.69, 0.09, 241
XYZ
30, 34, 64
LUV
65, -27, -42
HWB
205, 41%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.