Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
778AA2
RGB
119, 138, 162
HSL
213, 19%, 55%
HSB
213, 27%, 64%
CMYK
27, 15, 0, 36
LAB
57, -3, -15
LCH
57, 15, 259
OKLCH
0.63, 0.04, 254
XYZ
23, 25, 38
LUV
57, -11, -22
HWB
213, 47%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.