Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BBFEF
RGB
139, 191, 239
HSL
209, 76%, 74%
HSB
209, 42%, 94%
CMYK
42, 20, 0, 6
LAB
75, -8, -30
LCH
75, 31, 254
OKLCH
0.79, 0.09, 247
XYZ
45, 49, 89
LUV
75, -26, -46
HWB
209, 55%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.