Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C2DCF7
RGB
194, 220, 247
HSL
211, 77%, 86%
HSB
211, 21%, 97%
CMYK
21, 11, 0, 3
LAB
86, -5, -16
LCH
86, 17, 254
OKLCH
0.88, 0.05, 249
XYZ
65, 69, 98
LUV
86, -15, -25
HWB
211, 76%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.