Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C3DDF2
RGB
195, 221, 242
HSL
207, 64%, 86%
HSB
207, 19%, 95%
CMYK
19, 9, 0, 5
LAB
87, -6, -13
LCH
87, 15, 247
OKLCH
0.89, 0.04, 242
XYZ
64, 70, 94
LUV
87, -15, -20
HWB
207, 76%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.