Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E2D7CC
RGB
226, 215, 204
HSL
30, 27%, 84%
HSB
30, 10%, 89%
CMYK
0, 5, 10, 11
LAB
87, 3, 7
LCH
87, 7, 70
OKLCH
0.88, 0.02, 68
XYZ
67, 69, 67
LUV
87, 7, 10
HWB
30, 80%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.