Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7DDF1
RGB
231, 221, 241
HSL
270, 42%, 91%
HSB
270, 8%, 95%
CMYK
4, 8, 0, 5
LAB
89, 6, -9
LCH
89, 11, 306
OKLCH
0.91, 0.03, 308
XYZ
75, 75, 94
LUV
89, 4, -14
HWB
270, 87%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.