Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEDE9
RGB
236, 237, 233
HSL
75, 10%, 92%
HSB
75, 2%, 93%
CMYK
0, 0, 2, 7
LAB
94, -1, 2
LCH
94, 2, 116
OKLCH
0.94, 0.01, 118
XYZ
80, 84, 89
LUV
94, 0, 3
HWB
75, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.