Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
031E36
RGB
3, 30, 54
HSL
208, 89%, 11%
HSB
208, 94%, 21%
CMYK
94, 44, 0, 79
LAB
10, -2, -19
LCH
10, 19, 263
OKLCH
0.23, 0.06, 249
XYZ
1, 1, 4
LUV
10, -6, -15
HWB
208, 1%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.