Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09495A
RGB
9, 73, 90
HSL
193, 82%, 19%
HSB
193, 90%, 35%
CMYK
90, 19, 0, 65
LAB
28, -14, -16
LCH
28, 21, 228
OKLCH
0.38, 0.07, 221
XYZ
4, 6, 11
LUV
28, -19, -18
HWB
193, 4%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.