Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285261
RGB
40, 82, 97
HSL
196, 42%, 27%
HSB
196, 59%, 38%
CMYK
59, 15, 0, 62
LAB
32, -12, -14
LCH
32, 18, 229
OKLCH
0.41, 0.05, 224
XYZ
6, 7, 12
LUV
32, -17, -16
HWB
196, 16%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.