Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
4C0055
RGB
76, 0, 85
HSL
294, 100%, 17%
HSB
294, 100%, 33%
CMYK
11, 100, 0, 67
LAB
16, 40, -30
LCH
16, 50, 323
OKLCH
0.30, 0.14, 323
XYZ
5, 2, 9
LUV
16, 19, -34
HWB
294, 0%, 67%
Pantone
2685 C
Harmonies
Shades & tints
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