Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E80C7
RGB
78, 128, 199
HSL
215, 52%, 54%
HSB
215, 61%, 78%
CMYK
61, 36, 0, 22
LAB
53, 0, -43
LCH
53, 43, 269
OKLCH
0.60, 0.12, 257
XYZ
21, 21, 57
LUV
53, -22, -65
HWB
215, 31%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.